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E-COMMERCE / SEO + PPC

340% Revenue Growth for Retail Brand in 6 Months

Complete digital overhaul including technical SEO, Google Shopping campaigns, and conversion-focused landing pages.

340%
REVENUE GROWTH
580%
ROAS IMPROVEMENT
12x
MORE ORGANIC TRAFFIC
68%
LOWER CAC

A mid-sized retail brand selling premium home goods across the United States, stuck at a revenue plateau despite steady ad spend.

🎯 The Challenge

The brand was spending heavily on paid channels with declining returns — ROAS had dropped below 2x, organic traffic was virtually nonexistent due to years of technical SEO neglect, and product pages converted at less than 1%. Every new customer cost more than the last, and leadership was weeks away from cutting the marketing budget entirely.

⚡ The Solution

We rebuilt the growth engine from the ground up. First, a full technical SEO overhaul: site architecture, page speed, structured data, and 200+ product pages rewritten around commercial-intent keywords. In parallel, we restructured Google Shopping with granular product segmentation and negative keyword sculpting, then built dedicated landing pages for every top campaign with A/B-tested layouts, social proof, and streamlined checkout flows.

📈 The Results

By month three, organic traffic had grown 12x and paid ROAS crossed 4x. By month six, total revenue was up 340% against the prior period while customer acquisition cost fell 68%. Organic search — previously 2% of revenue — now drives over a third of all sales, giving the brand a durable channel that compounds without ad spend.

TECPION transformed our entire digital presence. Within 90 days, our organic traffic tripled and our conversion rate doubled. They don't just build websites — they build revenue machines.

MR
Marcus R.
CEO, NovaTech Solutions

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