90-second animated explainer video deployed across paid channels and homepage, generating record-breaking signups.
A productivity SaaS with a powerful but hard-to-explain product — landing page visitors simply didn't understand what it did, and trial signups showed it.
The product solved a genuinely painful workflow problem, but explaining it took a 15-minute demo call. The homepage bounced 78% of visitors, paid campaigns burned budget on clicks that never converted, and the sales team was stuck giving the same intro pitch dozens of times a week.
We distilled the entire value proposition into a 90-second animated explainer built around one relatable story: a day in the life of the customer, before and after. Scriptwriting went through customer-interview validation, storyboards were tested with real prospects, and the final animation paired custom illustration with professional voiceover and sound design. We delivered platform-specific cuts — 90s for the homepage, 30s and 15s versions for paid social.
Deployed across the homepage and paid channels simultaneously, the video generated 2.1 million views in its first week at an average cost of $0.08 per view. Homepage trial conversion jumped to 22%, driving 15,000 trial signups in seven days — a company record that stood as their single best-performing marketing asset.
Our SaaS product video generated 15,000 trial signups in the first week. TECPION's team is nothing short of extraordinary.
Complete digital overhaul including technical SEO, Google Shopping campaigns, and conversion-focused landing pages.
Custom GPT-4 powered chatbot that handles 80% of customer queries autonomously, improving satisfaction while slashing costs.
Full-stack web development, Google Business optimization, and hyper-local SEO strategy put this healthcare brand at #1.
Book a free strategy call and let's map out your growth story.